On 17 June 2025 Shopware introduced AI Copilot—a chat-based assistant built directly into the admin—and outlined an ambitious vision for Agentic Commerce, where autonomous AI agents drive everything from product discovery to checkout.
Below you’ll find a practical guide to what this means, how to get started, and why forward-thinking merchants (and the agencies that serve them) should pay attention.
What is Agentic Commerce?
Agentic commerce is the next evolution of e-commerce: AI agents, powered by large language models, can make decisions and execute tasks on behalf of shoppers or merchants with minimal oversight. Think Alexa buying groceries, or Shopware Copilot spotting low-stock SKUs and triggering a reorder automatically.
Key traits:
- Autonomy – agents initiate, decide, and act.
- Context-awareness – decisions are informed by real-time data (inventory, pricing, customer history).
- Conversational – natural-language interfaces lower the learning curve.
Meet Shopware AI Copilot
Unveiled alongside Shopware 6.7, Copilot sits in the top-right corner of the admin panel. Current capabilities include:
| Copilot feature | Merchant value |
| Contextual Q&A about Shopware features | Faster onboarding & support |
| Inline navigation hints and direct links to docs | Reduced time to resolution |
| Tailored answers per store version/plan | Less guesswork for dev teams |
But Copilot is only phase 1. Shopware’s roadmap sets the stage for fully autonomous agents that will analyse store data, benchmark KPIs, and even execute flows in Flow Builder—true agentic commerce.
Why it matters for your Shopware store
Revenue gains
- Hyper-personalised product bundles and dynamic pricing delivered by agents.
- Faster quote-to-cash in B2B thanks to automated negotiations.
Cost reduction
- Lower support workload—Copilot answers the “how do I…?” questions.
- Reduced integration overhead as agents interact with native Shopware APIs.
CX differentiation
- Shoppers receive proactive, context-aware assistance 24/7.
- Seamless, chat-to-checkout journeys increase conversion. (Amazon and OpenAI early pilots show double-digit uplift.)
Getting ready: a 5-step checklist
| Step | Action | Tooling / version |
| 1 | Upgrade to Shopware 6.7.1+ | Required foundation. |
| 2 | Enable Copilot (Rise/Evolve/Beyond plans) | Admin → Settings → AI → Copilot. |
| 3 | Map high-impact use cases (support, merchandising, analytics) | Flow Builder, Rule Builder. |
| 4 | Clean your product & customer data | Agents rely on structured data and rich attributes. |
| 5 | Pilot one agentic workflow (e.g., low-stock reorders) | Monitor KPIs, iterate. |
Challenges & best practices
| Challenge | Mitigation |
| User trust – 66 % of consumers still hesitate to let AI purchase autonomously. | Start with opt-in agents & clear hand-off points; highlight data-privacy measures. |
| Data quality | Adopt a product-information-management (PIM) workflow; enforce validation rules. |
| Governance | Define agent permissions and audit logs; leverage Shopware’s RBAC. |
| Latency & cost | Cache frequent queries; monitor token usage if you build custom LLM agents. |
What’s next: the Agentic Commerce Alliance
Shopware is convening AI-first partners to define interoperability standards, aiming for plug-and-play agent modules (payments, logistics, tax). First deliverables are expected Q4 2025.
FAQ (schema-ready)
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Conclusion
AI Copilot is more than a handy chatbot—it’s Shopware’s on-ramp to *agentic commerce*, where smart agents will soon automate merchandising, service, and even financial tasks. Upgrading to 6.7 and embracing Copilot today positions your store (or your client’s) to capitalise on this shift before competitors catch up.
Ready to explore AI agents in your Shopware project? Book a free discovery call with our agency’s AI commerce team, and we’ll outline a 90-day pilot tailored to your goals.